Creative production at scale
Hundreds of ad formats from one master design. Banners, dynamic ads with live data feeds, motion and email, produced in minutes instead of days, with quality checks built in.
300×250 · 728×90 · 160×600 · 1080×1920AI that supports, not replaces.
What I believe
AI and automation make good teams faster, sharper and easier to scale, as long as they are set up properly.
That setup is the work I do. The tools take the repetitive production. People keep the judgement, the taste and the final call.
What I work on
Four areas, one goal: better ads, less frictionCompliance and market adaptation
Regulated markets leave no room for a wrong line of small print. Automated checks and market-by-market adaptation keep every version compliant, in every language.
Market rules · Terms & disclaimers · LocalisationMeasurably better, not just faster
Speed is where it starts. The real test is what changed: time to market, cost per asset, and how the campaign actually performed.
Time to market · Cost per asset · PerformanceTeams and AI working together
Where AI helps, where it doesn't, and how to bring a team along. Practical adoption that removes bottlenecks without removing people.
Workflow design · Adoption · Team enablement
About
Alexander Kalinkov
Head of Digital Technology at Chromeye & Streameye in Sofia. Chromeye has produced digital advertising at scale since 2004. Streameye is our creative automation platform, which gives each client its own self-service tool to produce ad assets in minutes.
Over 12+ years, and across five countries, I've led product and engineering teams and turned messy processes into products that work.
- Global sports streaming
- Betting & gaming
- Football
- Sports media
- 2022–nowHead of Digital Technology, Chromeye & StreameyeProduct direction for Streameye, custom AI tooling, and advising clients on automation.
- 2020–2022Digital Manager, ChromeyeRan delivery end to end, from brief and budget through design, build and QA.
- 2018–2020Senior Release ManagerInfrastructure releases for a European central bank, where risk control is everything.
- 2013–2018Product Owner & Project ManagerMobile and web products, ERP partnerships and analytics.